Texas 3D Laser - Case Study

Jan - Mar 2026

We start with a contracting company attempting to move into the laser measuring industry, requiring a website to advertise and legitimize its business.

My Role

Jan 2026

I was asked to create and maintain a website for a single company. No guidance. No template. Full freedom.

The company founder only asked that it look nice and be functional: customers should be able to do everything through the website and potential clients could find it through a web search.

I was given the Wix account access and provided with preexisting logos and few images, all the rest being designed and sourced by myself.

The header allowed users to quickly navigate (specifically to the consultation), improving efficiency and minimize searching for the desired section.

Text-Only Outline

~1day

I believe all good work starts with a clear direction, often best formed with the use of an outline. Before I designed anything visually, I needed the information and ideas written out so I could both edit the information quickly and lay out the page textually.

Every user enters a website with some goal in mind, typically to gather information or (in a business context) receive a service. I wanted to present information clearly and quickly to answer most questions before a user may even have them, writing in my outline what specific questions a user may have about our company, and how the site would answer them.

Overall, this outline allowed me to have a general idea about both the website's presented information and the general flow of the user's experience.

UI/UX Planning

~1week

I prioritized two things with this website: ease of use and minimalism. Since I wasn't working with a team and the website didn't require much functionality, I kept it all to one page, ensuring a user wouldn't be too overwhelmed with information.

I focused on three things

Outlining the purpose of the service
Explaining the results and deliverables to clients
Creating a simple contact card

All of this would be contained to the home page and presented quickly so users would be able to easily navigate and understand the company's service.

The Final Layout

~2 weeks

So it's time to finally put the plan into motion. I divided the site into 5 basic sections + header & footer, moving from the most general information at the top to the most specific near the bottom. Additionally, I wanted a button that takes the user right to the contact form in case they weren't interested in any of the reading (saves them scrolling down). It's a small convenience but I always admire when a website allows you to quickly reach your destination instead of having to peruse it and take up precious seconds.

Moving on, we need to show the user that we've got something serious going on. Here, I emphasize the Leica BLK 360 to give the service some ethos and potentially give an unfamiliar product (Texas 3D Laser) a familiar tool (the BLK 360), utilizing the large photo and color inversion to make this section unique amongst the others.

Often times, a user may be browsing a website to get a better understanding of if a service can be of use to their situation. I've gathered a list of common instances where laser measurements may be useful for a client and provided helpful images and descriptions to intuitively display Texas 3D Laser's potential projects. The list came from doing research on what similar companies offer and collecting information from our companies general contractor (very important to compare to other sites).

The Result

The initial intent with the website was to facilitate company business through a more professional means than word of mouth, while also organizing clients in a more logistical way through the contact card. Additionally, the website needs to be found through a search engine so new clients can be attracted.

Both of these goals were accomplished: the clientele could easily indicate their interest in the service using the website and potential clients can find the company easily just by searching for key words.

Most of the client information will be gathered during the consultation. Therefore the contact card is short and simple to ensure clients have no problem filling it out.

The "About" section: Some basic info + Consultation Button to take you to the above form.

Inverting the colors makes the user feel a sharp shift in the information given and points them to the BLK 360 specifically.

(I also just like light text on a dark background)

Segmenting the different service categories keeps things neat and guides the user to whichever category best fits their needs.

Simple keywords prompt Google to show our website above other competing websites in the Texas area.